Top Type Faces

All typefaces are not designed and built the same. Some are designed to endure the test of time. Some are designed for a specific purpose (display or copy). Some are decorative and some are utilitarian. Some are expressive while some are neutral. Some are sturdy, while others are delicate. Listed on the link below are typefaces that have been judged to be the top 100 typefaces to date. These typefaces are used daily by designers all over the world and are the starting point for many typefaces designed today. Become familiar with typefaces from this list and try to use fonts from this list when appropriate (almost always).

As far as Info Graphics, condensed san serif typefaces are a good choice. They allow for large typesetting while taking up less horizontal real estate. Numbers and data is king here and should have prominence.  Large typography will help create this visual hierarchy. A balance of a good condensed font with one other typeface that is in harmony with your condensed font will help to create a well balanced info graphic design.

Below is a link to a good free condensed typeface named Steelfish.


MId-term Review

Below is a review for your mid-term exam.

  1. Understand “negative space” and it’s relationship to positive space.
  2. Emotional connotation of “diagonal lines” see
  3. Understand the effect of the design element “Unity” read
  4. Know what a “widow” is in type setting
  5. Grid systems can create a solid structure for which to lay a strong visual layout.
  6. Know the difference between vector and pixel base artwork
  7. The the colors used in the color modes CMYK and RGB
  8. Difference between art and design (look the Eames and Potter interviews)
  9. Style=Fart by Stefan Sagmeister. What is the premiss of this quote? styles turn into trends read
  10. To prepare an Illustrator file for the printer safe as a PDF.
  11. Know what typographic “kerning” is.
  12. Know what typographic “leading” is.
  13. Know what a ligature is and what its purpose in type design.
  14. Be able to explain “visual hierarchy”

Be able to identify works by:

  • El Lissitzky
  • A.M. Cassandre
  • Paul Rand
  • Swiss/International Style (think Josef Muller Brockmann)
  • David Carson

There will also be an Illustrator skills portion of the test. Know how to:

  • Place an image into Illustrator
  • Create a Clipping Mask
  • Set Type
  • Create Outlines (type)
  • Use the direct select tool