Reading Assignment

Reading from your text: Graphic Design The New Basics.

Read the chapter on Texture (pages 52-69).
Reading response: 1-2 paragraphs.
Posted to your blog by Tue. Feb. 5th


Line Lecture

The Function of Lines in Graphic Design and Web Design:

  • Lines can be used to divide space and direct the viewers eyes.
  • Lines can be used to separate content.
  • Lines direct the flow of content.
  • Can be used to create emphasis on a specific area of your work.

Can be used as an organizational guide, some examples are:

  • Wire-framing in web design
  • Sketching in logo design
  • Properly aligning text and images in web design and graphic design
  • The grid system

The Different types of lines:
Line: A line is the track made by the moving point…
It is created by movement–specifically through the destruction of the intense, self-fontained repose of the point. Wassily Kandisky

Implied Line: A series of points or figures that the eye automatically connects and forms an imaginary line, some examples are:

  • Text in a column or aligned along a baseline
  • A trail of crumbs
  • A group of cars behind one another
  • Group of people in line at a concert

Psychic Line: An invisible line from one element to another followed by our eyes and created in our minds. Some examples are:

  • Lines created by negative space
  • A sign pointing in a certain direction
  • Someones eyes staring in a certain direction

Contour Lines: Used to make up forms and figures in a drawing. Describe the outlines in a drawing.

Horizontal lines: (horizon lines or baselines) Lines that go from left to right, convey a feeling of stillness and lack of motion or rest. Horizontal lines are normally associated with sleep because normally a sleeping figure is parallel to the earth

Vertical Lines: Convey a sense of height and alertness, can be associated with a person standing up.

Diagonal Lines: Associated with movement or lack of stability and tension, can also indicate depth when using perspective. (Normally an object that is diagonal is not stable and probably about to fall or is in movement).

Rectilinear: Square and straight lines.

Curvilinear: Organic by nature and can feel more soft.

Functions of the Line:

  • There can be unlimited variations of line
  • Basic element that can convey many different moods and feelings in art or design
  • Describes shape
  • Helps recognize familiar objects without displaying actual qualities of the object
  • Basic tool every designer and artist uses
  • Method of representing the three dimensional world

Denver Water Campaign

This Advertising Capaign is an excellant example of a creative way to solve for the communication problem/need. A designer must be able to articulate the essense of the problem/need to effectivly create designs that function sucessfully wheather it be to sway public opion, change behavior, inform, assist in way finding or provide an emotional responce.

See the link below to view a slidewhow of Denver based advertising/design adgency Sukle’s public awarness campaign for Denver Water.

Slide Show

Event: BJ Krivanek

Great public lecture Wed: Feb. 13th @ 6pm.

Location: Center for Visual Arts on 7th and Santa Fe.

BJ Krivanek is a public designer, principal of Krivanek+Breaux/Art+Design and founding artistic director of Community Architext. He develops and produces collaborative public design-art programs, infiltrating the urban landscape with metaphoric forms, infrastructures and media, integrating the languages of architecture and technology with th elost languages of diverse urban communities.